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Delivery Methods: SAP Certification
Level: Associate
Exam: 80 questions
Sample Questions: View more
Cut Score: 68%
Duration: 180 mins
Languages: English

Description
The "SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam. The certificate issued for passing this exam will be valid for 5 years.

Notes
To ensure success, SAP recommends combining education courses and hands-on experience, in addition to familiarizing yourself with the corresponding documentation. To prepare for your certification exam as questions will test your ability to apply the knowledge you have gained in training.
You are not allowed to use any reference materials during the certification test (no access to online documentation or to any SAP system).

Topic Areas
Please see below the list of topics that may be covered within this certification and the courses that cover them. Its accuracy does not constitute a legitimate claim; SAP reserves the right to update the exam content (topics, items, weighting) at any time.

Data Collection and Contact Management > 12%
Define concepts related to Contact management, Smart Insight, Web Extend, Relational Data, SI onboarding, Magento onboarding and apply these concepts throughout the SAP Emarsys Customer Engagement platform.

Learning Journey Emarsys
----- OR -----
Help Portal Emarsys
openSAP Emarsys

Account Creation and Settings > 12%
Define concepts related to DNS settings, SSL certificates, Email channel setup and compliance, and account security settings in order to apply these concepts in implementation.

Learning Journey Emarsys
----- OR -----
Help Portal Emarsys
openSAP Emarsys

Data Integrations Advanced > 12%
Define concepts related to SAP Emarsys Customer Engagement API, platform integrations, product data integration, and sales data onboarding in order to apply these concepts in implementation.

Learning Journey Emarsys
----- OR -----
Help Portal Emarsys
openSAP Emarsys

Campaign Management > 12%
Execute functions related to VCE, ESL, CRM Ads, Mobile Engage Push and In-app, Automations (AC and Interactions) Open Time Content, Web Channel, Predict, and SMS.

Learning Journey Emarsys
----- OR -----
Help Portal Emarsys
openSAP Emarsys

Analytics and Insights > 12%
Define concepts related to Email Analytics, Revenue Analytics, and Channel Analytics in order to apply them in every interactions with the SAP Emarsys Customer Engagement platform and its users.

Learning Journey Emarsys
----- OR -----
Help Portal Emarsys
openSAP Emarsys

Product Overview 8% - 12%
Explain how the Strategic Dashboard helps measure the impact of marketing campaigns, how to categorize the customer base based on value, what Tactics are used for. Identify the basics of contact segmentation and what channels are available for marketing users. Articulate the kinds of ecommerce integrations available. Define product recommendations, their source, and their application. Identify the various ways to measure results. Articulate the use and apply understanding of this use to trend reporting, bounce management, allow lists, and user management.

Learning Journey Emarsys
----- OR -----
Help Portal Emarsys
openSAP Emarsys

General Information

Exam Preparation
All SAP consultant certifications are available as Cloud Certifications in the Certification Hub and can be booked with product code CER006. With CER006 – SAP Certification in the Cloud, you can take up to six exams attempts of your choice in one year – from wherever and whenever it suits you! Test dates can be chosen and booked individually.

Each specific certification comes with its own set of preparation tactics. We define them as "Topic Areas" and they can be found on each exam description. You can find the number of questions, the duration of the exam, what areas you will be tested on, and recommended course work and content you can reference.

Certification exams might contain unscored items that are being tested for upcoming releases of the exam. These unscored items are randomly distributed across the certification topics and are not counted towards the final score. The total number of items of an examination as advertised in the Training Shop is never exceeded when unscored items are used.

Please be aware that the professional- level certification also requires several years of practical on-the-job experience and addresses real-life scenarios.

For more information refer to our SAP Certification FAQs.

Safeguarding the Value of Certification
SAP Education has worked hard together with the Certification & Enablement Influence Council to enhance the value of certification and improve the exams. An increasing number of customers and partners are now looking towards certification as a reliable benchmark to safeguard their investments. Unfortunately, the increased demand for certification has brought with it a growing number of people who to try and attain SAP certification through unfair means. This ongoing issue has prompted SAP Education to place a new focus on test security. Please take a look at our post to understand what you can do to help to protect the credibility of your certification status.

Our Certification Test Security Guidelines will help you as test taker to understand the testing experience.

Security Guidelines

QUESTION 1
What information does the email channel set up form collect? Note: There are 3 correct
Answer: to this question.

A. Website information
B. Sending volumes
C. Product information
D. Email performance
E. Historic sales information

Answer: A B D

QUESTION 2
In which node can you choose filters and conditions such as "Country equals US"?

A. Didn't click link
B. Quick filter
C. Email behavior check
D. Filter switch
|
Answer: B

QUESTION 3
What is an SSL certificate used for? Note: There are 2 correct
Answer: to this question.

A. It is used by the sender policy framework (SPF) to authenticate outbound emails.
B. It is used by the SAP Emarsys Customer Engagement API for secure data transfer.
C. It is used to implement SAP Emarsys Customer Engagement password authentication and IP restrictions.
D. It is used to encrypt the access to SAP Emarsys Customer Engagement services and customers’ link domains.

Answer: B D

QUESTION 4
Which mandatory steps do you need to complete before you can attempt your first API call? Note:
There are 2 correct to this question.

A. Create an SAP Emarsys Customer Engagement login.
B. Create an API user.
C. Configure authentication.
D. Download the Postman collection.

Answer: B C

QUESTION 5
How do you build a segment for contacts who recently opened an email, visited the website or made a purchase?

A. Analytics > Customer Lifecycle > Average Order > Order made (x) days ago = 0-100
B. Analytics > Customer Lifecycle > Average Order > Buyer Status = Platinum
C. Analytics > Customer Lifecycle > Customer Lifecycle > Days since last engagement = 0-15
D. Analytics > Customer Lifecycle > Customer Lifecycle > Customer lifecycle stage = Defecting customer

Answer: C

QUESTION 6
Where can you check the average purchase details of a contact? Note: There are 2 correct Answer: to this question.

A. Content > Predict Dashboard > Data Sources > Live Validator
B. Search > Search by email address > Edit Contact > Unified Customer Profile
C. Analytics > Customer Lifecycle > Customer Lifecycle
D. Contacts > Segments > Edit Segment > Display Contacts > Edit Contact > Unified Customer Profile

Answer: C

QUESTION 7
Which of the following apply to the msrp field in the product data file? Note: There are 3 correct
Answer: to this question.

A. It is the original price of the product.
B. The currency is not included.
C. The comma (,) is always used as the decimal mark.
D. It is a mandatory field.
E. The msrp value must be higher than the price for it to appear in the recommendation.

Answer: A B E

QUESTION 8
Which database cannot be used for campaign personalization in SAP Emarsys Customer Engagement?

A. Amazon Redshift
B. Microsoft SQL Server
C. MySQL
D. Google BigQuery

Answer: D

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